When it comes to encouraging engagement in the democratic process, there’s the stick and there’s the carrot.
We’ve all encountered the stick, in the form of legally enforceable exercises like the US Census Bureau survey, the UK Census, or whatever the equivalent is in the country where you’re reading this.
It’s far less common to encounter the carrot, which is why we’re happy to be telling you about Ipsos iSay.
Published by Ipsos—i.e., the globally respected market research firm formerly known as Ipsos MORI—Ipsos iSay is a market research platform that not only collects your views but also pays you for the privilege.
Here’s how it works.
All you need to do to become a member of the Ipsos iSay community is sign up for an account. Once that three-minute process is complete, you’re ready to start completing surveys for rewards, starting with your profile survey.
The questions in this survey are designed to collect information on you, your household, your habits, and so on. Once you’ve finished, you can receive notifications whenever a new survey becomes available.
The information you provide helps businesses to create better products and governments to create better policies, all of which benefits you (and everybody else) in the long term. But you don’t have to wait for the long term to be rewarded.
For every survey you complete you’ll earn points to redeem for rewards. There are numerous different rewards on offer, including Amazon Gift Cards, Global Gift Cards, PayPal transfers, Argos vouchers, and charitable donations to the Ipsos Foundation.
To give you an idea, a $5 Amazon Gift Card will cost you 500 Points.
What it won’t cost you, according to Ipsos, is your privacy. Having been in the business of harvesting information for many decades, Ipsos is a hugely reputable organization that claims to adhere to the strictest privacy and data protection rules.
So you can talk about yourself and earn rewards without being concerned about what’s happening with your precious data.
To get started, head to the App Store or Google Play to download Ipsos iSay for free right now.